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November 02, 2007

Scary SEO Myth #5: Get As Many Links As Possible

Now that Halloween is over, can you believe that Thanksgiving is less than 3 weeks away? Now, that's scary!

Our fifth - and final - SEO myth has to do with link building.

Link building is the process of earning one-way links on other websites pointing to your website. Some feel the more links you have, the higher you are ranked.

Actually, the quantity of links has nothing to do with it. Instead, it's the quality of the link that's important.

Consider this when developing a strong link building strategy:

  • Google prefers the link is a natural link. You didn't pay for it; you didn't trade and you didn't send out 1,000 e-mails begging unknown website owners for a link.
  • Don't submit your website to "Free For All" sites (also called Link Farms). These websites are SPAM factors with pages and pages of links.
  • Be careful when buying some links. Google is starting to take a look at the entire "pay for link" issue (but isn't that also called advertising?).
  • Trade links only when it makes sense for your site.
  • Don't hire link services that promise hundreds or thousands of links pointing to your site. They're garbage.

Avoid my Top 5 SEO myths...there are others, but that's enough "fear" for now.

Have a great month!

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