Scary SEO Myth #4: You Can Trick Google

OK, admit it...how much of your kids' candy did you consume yourself? Did you pick out some good stuff once they went to bed last night?

Moving on to our SEO Myth #4...Some SEO hacks, programmers, website designers and overall Internet "know-it-alls" will tell you (if they haven't already) that you can trick Google and other search engines and earn higher rankings.

Oh, be very careful with this one.

Unethical and dishonest SEO techniques will result in one of two things happening:

• Your website will actually lose rankings and drop like a brick in the Ohio River, or
• Your website will be banned from search engines.

Recovering from such a tragic event will take a long time and you'll pay dearly for it.

These techniques are called "black hat" (you know, from the cowboy movies...the bad guys wore the black hats and the good guys wore the white hats).

I won't mention any of the bad techniques here, but if they have to do with creating extra pages in your website; stuffing your site with links, hidden links or hidden keywords, they you are going down the wrong path.

When in doubt, talk to another SEO expert or search the Internet for more information.

Comments

[Scary SEO]

Fortunately, at the Scary SEO conference. Nobody will be learning scary SEO myths. haha. it would be a good theme/idea to teach "scary seo myths" though. What's your October 24th-25th schedule like?

[Marc]

There isn't anything inherently wrong with creating extra pages on your site, as long as they're clean and provide value. That particular point needs a little more clarification, I think, but I totally agree with the rest of your points.