While we can list ALL of the reasons why your website is ranked higher (or should be) in Google, there are a few reasons why your website rankings have dropped:
- You changed your website. If you recently applied big changes to your website, that can actually hurt your rankings.
- Links (or a lack thereof). Once a client of ours changed their domain name. Guess what? They had over 50 links pointing to their old website. Yikes! Sometimes, your links fad away because site ownership and design of other sites (that contain your links) change. Keep an eye on your links.
- Black hat. If you are using black hat techniques such as hidden text, doorway pages, etc., it will eventually catch up with you and your rankings will drop.
- Other websites are now better. Face it, your competition would like to be ranked higher than you, so they might be applying more - and better - SEO techniques to pass you in Google rankings.
- Search engines change. Algorithms change...all the time. When a search engine scorecard changes, then your rankings may go up or they may go down.
- Other SEO factors such as lack of fresh content; low keyword density; broken links; poor anchor text links.
True search engine optimization never ends. You don't turn it off when your website earns Top 10 rankings in Google and then turn it back on again when you drop to No. 100.
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