All search engine optimization begins with keywords. Content begins with keywords. Link building begins with keywords. You potential customers begin with keywords when they launch Google and start searching for your products and services.
Where do you find the best possible keywords? How do you know if you are targeting the right keywords for your customers?
Research. Research. Research.
- Use Wordtracker, a keyword research tool that's been around since 1997. You can take a free, 7-day trial or subscribe for $59 per month.
- Use Keyword Discovery, another keyword research tool with a little more punch than Wordtracker. A free trial is offered with monthly fees set at $69.
- Try SEOBook for a free keyword research tool.
- Use the Google Adwords Keyword Tool (free).
Research your competition and see what keywords they are targeting. Get input from your staff, sales people and marketing team.
Keywords are never etched in stone. You can always change your strategy. Remember, users can their search habits constantly, so never worry if you want to change your keyword focus.
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