You Need More Than Just a Blog

Blogs are great.

You can keep customers - and future customers - up-to-date on topics, trends, new products and services, ideas, etc.

Blogs are also an excellent way to create content for your website.

However, a blog - by itself - will NOT get your site ranked high in search engines.

Here's why:

1. Google has to find your blog. You can write forever, but if Google and other search engines never find or crawl your blog, you'll never get ranked in the Top 1,000 positions.
   
   One local blog writer, who claims you need a blog to get ranked higher in Google, currently has a blog with a Google Page Rank of 0 (based on a scale of 0-10). Google and Yahoo don't even know the blog exists!
   
2. You must have a strong link building program. You need to submit your blog to blog directories or generate some interest from other blog writers and other websites pointing back to your blog. In other words, you need to contribute. You need to create some blog buzz and get others to write about your blog.
   
   This means you need both internal links (from your own web pages) and external links pointing to your blog.

I have mentioned this before: Content is King, but Link Building is Queen. You need both. Not just one or the other. Both.