If you are considering search engine optimization for your company's website, where do you begin?
Search engines are just like people: they want to see fresh content on your website. If your website is old and stale, then get started by writing new content.
This could start with new headlines on every page; re-writing product descriptions; writing an article about how your company was created, or something new in your industry.
Publish company press releases on your website and consider creating and writing a blog.
Always write website and page content for your “human” audience first. Then write for search engines.
Fresh content will keep potential customers and search engine spiders coming back to your website.
While there are many factors in determining search engine placement – keywords, site maps and link building strategies - content will always be king in earning higher rankings in Google, Yahoo and other search engines.