Recently, a potential client showed me another SEO firm's proposal. It wasn't because she was trying to get a better price, but because she was confused.
You see, the other SEO firm gave her some bad advice about search engine optimization, including:
- ...they would add non-visible website elements.
- ...they would add hidden code.
- ...they would update non-visible website elements.
- ...they would update all hidden code.
- They also made a big deal of submitting the clients' website to DMOZ.
If your SEO firm ever mentions the words "hidden" or "invisible" do not hire them! These tactics are "black hat" and unethical.
DMOZ (Open Directory) used to be a highly leveraged with Google, but not any more. Apparently, the potential SEO vendor wasn't well informed on the demise of Open Directory.
Most clients see a snake.
Allen
Posted by: Vermont Web Design | December 02, 2008 at 09:49 PM