A Guest Blog by Ken & Tina Hare
Guerrilla Marketing Consultants
Image First Solutions
www.imagefirstsolutions.com
Believe in him (or not), Santa Claus has some powerful marketing tactics. Consider:
- He recognizes his target market - children - his passion for centuries.
- He listens to what his customers want and then he delivers.
- He gives before he gets - building trust and loyalty.
- He is consistent with his message - have you been naughty or nice?
- He is unique and happy to be different from the rest of us.
- He is dedicated to keeping each and every customer happy.
- He continues to keep "Hope" as the niche he fulfills in all our hearts.
Santa has been through many tough economic times and remains a success.
Try thinking like Santa every day and see how you can build your organization.
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