Happy New Year!
As you look ahead in 2009, I am sure there are a lot of things on your mind: the economy, increasing business, cutting costs, etc.?
In doing so, think about how your website plays into your company's marketing and business plans.
- Is your website updated with current company information, products, services and offerings?
- Is the most recent "news" item dated April 2008?
- When is the last time you posted any fresh content to your website?
- What is your call to action?
- How much traffic is coming to your website?
- What is your bounce rate? (Bounce rate is a percentage determined by the number of visitors that come to only one page on your site and then "bounce" out of your website)?
- Where is your website ranked in Google and other search engines?
- Are you trying any online marketing efforts (pay-per-click efforts, banner advertising, etc.)?
Recently, a current Purple Trout, LLC prospect sent me the following e-mail:
"We corresponded about a year ago regarding having your firm improve our website search engine ranking. After a year of the same old results, we are ready to take some action. Like most people these days, I wish I would have done this a year ago."
Are you going to wait another year?
I know exactly what you are talking about. Good SEO takes roughly a year to get good results. It is much more than a little meta-data and a link on the home page.
Posted by: steve | January 08, 2009 at 06:35 AM