Pimp My Keywords

SEO Tactics, Tips & Helpful Advice - No. 39

A common question heard each week: How many keywords can you target with your website?

First, here's what NOT to do...don't throw the dictionary against the wall and see what sticks. You'll be disappointed.

Some SEO experts say to target one keyword per page. That theory works if you've built your website around the idea of one theme equals one page.

Ideally, one-to-three keywords seems to work, but it all depends on your web page content. Consider a web page with two paragraphs of text. Can it really support three targeted keywords?

Also, don't write your content specifically to stuff keywords and "dumb down" your audience. If you do, your text might look something like this:

"Are you looking for chocolate chip cookies, peanut butter cookies and sugar cookies? Well, you found them because we have the best chocolate chip cookies, peanut butter cookies and sugar cookies in Cincinnati."

Obviously, you're keyword stuffing and, obviously, your potential customer knows it.

SEO Tactics, Tips & Helpful Advice - No. 38

Focus your efforts on local search and the amount of traffic and business that is available locally.

Consider:

• How can "local" customers and clients have no idea of your business, products or services?
• Start with your city, your county, your state, your region and then nationally. For example, Cincinnati pizza, Hamilton County pizza, Ohio pizza, Northern Kentucky pizza, Tri-State pizza, pizza, etc.
• Be the BIG fish in the little pond first by owning local search terms in Google, Yahoo and MSN.
• Check search engines - now - to find out who is ranked in the Top 10 on local keywords.
• Do not be afraid to compete against Super Pages, Yellow Pages, Yellowbook, etc. Those are easy targets just sitting in the Top 10 position because no one else is going for local search. Crush them.
• Use the Google Keyword Research Tool to find the best possible local keywords for your website.
• Get listed in Google Maps. It's free.

More on this topic soon...

SEO Tactics, Tips & Helpful Advice - No. 37

So, how's that New Year's resolution going?

Did you make at least one resolution for your company's website?

If not, here are few ideas:

• Resolve to keep your website's content fresh. Humans love to read new stuff. That's why some of the most popular sites on the Internet are CNN, ESPN, Weather, etc.
• Write at least one article (500 words per month) for your website. Make sure the article helpful and informative and not a sales pitch.
• Start a blog. Now.
• Make it a goal to write at least once a week in your blog. If you don't have time, make time. If you can't, ask others on staff if they will write something for your blog. If they won't (fire them?), then ask some of your customers to write a guest blog.
• The best way to get other websites to link to your website is to give them a reason to link to your site - a white paper, a download, a free trial, a coupon - or an article about why your fired your employees because they refused to write for your blog.

Need help? Ask us for a free, no-obligation SEO Analysis.

Web-Based Prospects Webinar Set For Jan. 20

LEXINGTON, KY, January 12, 2009 — WealthBridge Connect is hosting a free WebEx training seminar titled “Web-Based Prospects: Are You Missing Them” presented by Steve Phillips, principal and founder of Purple Trout, LLC, a search engine optimization consulting firm based in Cincinnati, Ohio.

Mr. Phillips will provide an overview and explain the importance of search engine optimization.  He will share ideas and give you simple and affordable techniques to enhance your web presence and improve your sales performance.

The live webinar is set for Tuesday, January 20^th from 10:00 a.m. to 11:00 a.m.  All materials, access to PowerPoint slides and other tools used during the session will be included. Visit WealthBridge Connect for registration information.

WealthBridge Connect provides strategic planning, operational planning, executive coaching and training, and customized interactive eLearning platforms for government, healthcare, education, and small to medium-sized businesses.  WealthBridge Connect is one of the few licensed administrators of the Winslow Dynamics Profile, reputed as the gold standard of behavioral assessments available anywhere. 

WealthBridge Connect uses interactive, multimedia tools and applications in the areas of sales and marketing, leadership and management, new market research and analysis, marketing strength development, financial management and turnaround, operating systems and staff development.

A Year Later: Are Things Better For Your Website?

Happy New Year!

As you look ahead in 2009, I am sure there are a lot of things on your mind: the economy, increasing business, cutting costs, etc.?

In doing so, think about how your website plays into your company's marketing and business plans.

• Is your website updated with current company information, products, services and offerings?
• Is the most recent "news" item dated April 2008?
• When is the last time you posted any fresh content to your website?
• What is your call to action?
• How much traffic is coming to your website?
• What is your bounce rate? (Bounce rate is a percentage determined by the number of visitors that come to only one page on your site and then "bounce" out of your website)?
• Where is your website ranked in Google and other search engines?
• Are you trying any online marketing efforts (pay-per-click efforts, banner advertising, etc.)?

Recently, a current Purple Trout, LLC prospect sent me the following e-mail:

"We corresponded about a year ago regarding having your firm improve our website search engine ranking. After a year of the same old results, we are ready to take some action. Like most people these days, I wish I would have done this a year ago."

Are you going to wait another year?