Pimp My Keywords

Test - And Improve - Your PPC Campaigns

How are your Pay Per Click (PPC) campaigns doing? Are you getting a good Click Thru Rate? How are your Conversions? Are you tracking Conversions?

If you are running a PPC campaign, or considering one, in Google, Yahoo or MSN, you should always track, test and track your results.

Don't set it up and let it run. Test, test, test.

For example:

• Improve your landing page.
• Create a campaign-specific landing page.
• Consider an A-B test (run 2 ads and see which one performs better).
• Change 1 thing in your campaign (a headline, a page, or the whole page).

Create some Conversion goals (ex: 10 conversions per day) and make campaign improvements in order to reach those goals.

Need more ideas? Confused? Give us a call (513) 885-5000. We'll help!

SEO Tactics, Tips & Helpful Advice - No. 47

Facebook or LinkedIn? Which one do you choose?

Both.

Facebook has 180 million active users and growing. If you don't have a Facebook personal page, get one and see what the fuss is all about.

Not sure if your business needs a Facebook page? Do a search in Facebook and see if your competition has already beat you to the punch.

LinkedIn can be primarily used as a "job-hunting" tool, but it should also showcase your company, services, products and benefits. Participating in the Q&A application (answering questions in your industry gives you expert status).

In both cases, you need to keep your content updated; attract new "fans" and "connections" and be social.

Facebook For Businesses

Our "Facebook for Businesses" webinar is set for tomorrow, Thursday, March 19 at 10 a.m. We will be accepting registrations until 9:30 a.m.

Hope to see you there!

SEO Tactics, Tips & Helpful Advice - No. 46

Now that you have started a blog, what can you write about?

Well, honestly, you can write about anything! However, here are some specific ideas in case you get writer's block:

• Introduce your readers to your company.
• Staff introductions (with pictures).
• Press releases about your firm, products or services.
• Write about a specific part of your service or product.
• Tell your readers how your service or product can solve a problem.
• Offer tips and suggestions.
• Inform about upcoming events, seminars, trade shows.
• Case studies about a client you helped.
• Write about something new in your industry.
• Take a poll or a survey.

I'd also encourage you to get staff members involved in blog writing. Perhaps, strategic partners, vendors or clients would also be interested in writing a blog entry.

SEO Tactics, Tips & Helpful Advice - No. 45

So, your blogging platform is set up and you are ready to write and contribute to your blog.

What are you going to write about? Any topic ideas?

Consider this:

• While you might be all jazzed up to begin writing, take it slow and steady, so you don't get burned out.
• Determine a schedule on how often you will blog. Start out once or twice a week. Once you start, stick to the schedule or increase blogging frequency. No slacking!
• Take advantage of those creative juices. If the flow of words from your brain to your keyboard are going well, consider writing two or more blog entries and saving some for those moments when you face writer's block or lack the time to dedicate to blogging.
• Blog entries that continue each week are good, such as a weekly tip each Tuesday, etc.

More coming next week on specific blogging topics.

Facebook For Businesses

Are you on Facebook?

How about your business? No?

How about 175 million reasons - all active users of Facebook - to start using Facebook for your business?

Face it, Facebook is no longer about college students, toga parties and silly pictures of you wearing a Dr. Seuss hat.

In face, the largest growing demographic of Facebook users has been 35-54 year-olds with a 276.4% growth rate.

But how can your business effectively use Facebook as a tool to put your products and services in front of those 175 million active users?

Join us for an informative and strategic webinar on "Facebook For Businesses". Here, you will quickly learn the Facebook basics and then we'll get to the "meat" of Facebook and show you real examples of how businesses are taking it to the next level with the fastest growing social networking application.

The free webinar is set for Thursday, March 19 at 10 a.m. - 11:30 a.m. (no sales pitch guaranteed).

Attendance is limited.

Start Taking Facebook Seriously

Do not underestimate the power and audience of Facebook.

Consider:

• There are over 175 million active Facebook users.
• Over the past six months, the largest growing demographic of Facebook users has been 35-54 year-olds with a 276.4% growth rate. Wow!
• The second largest demographic of Facebook was the 55-and-over demographic with a 194.3% growth rate.

Need more proof?

Go to Facebook and search for your competition. See if they have a Facebook business page.

You can follow Purple Trout, LLC on Facebook, or you can be really daring and follow me personally.

SEO Tactics, Tips & Helpful Advice - No. 44

Once you've decided to create a blog, don't get too hung up on which blogging platform to use.

Consider TypePad, WordPress and Blogger as good choices. While there are some blogging software and services you can purchase, focus more on your topics, content and audience before you invest in additional tools. Walk before you run.

Each blogging platform has its own set of options and advice. Explore which one is right for your skill set and needs.

Content - not the blogging platform - will determine traffic, search engines, inbound links etc. (ex: No one is going to link to your blog because you are using WordPress, TypePad, etc.).