Mark Marinacci, Team Manager-Retail with Google (Chicago), recently offered five digital marketing trends while speaking to the Columbus chapter of the American Marketing Association.
"As a result of the recession and new digital tools, people's behaviors have changed forever," said Marinacci. "Searches for terms containing 'bargain' and 'price comparison' significantly higher.
"Yet, online business is the only channel continuing to grow," he added.
Trend 2 - Revist Old Friends. Look Deep Into History For Ideas, Innovation
How many company's search strategies are still the same as they were in 2001?
Yet, look at how very different the search environment is today. Look at how different Google alone is, let alone all of the other search environments. There are now many funnels for search.
YouTube is battling Yahoo! to be the No. 2 search engine in the world. Twitter is considered live search, while Google is more of an archival search tool.
Think broadly about search strategy
Wednesday: Tap Into the Wisdom of the Crowd. Put Consumers in Charge.
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