Mark Marinacci, Team Manager-Retail with Google (Chicago), recently offered five digital marketing trends while speaking to the Columbus chapter of the American Marketing Association.
"As a result of the recession and new digital tools, people's behaviors have changed forever," said Marinacci. "Searches for terms containing 'bargain' and 'price comparison' significantly higher.
"Yet, online business is the only channel continuing to grow," he added.
Trend 4 - Think Like A Publisher. Create Content. Not Ads.
Are you thinking like an advertiser? Disrupt. Get Attention. All the while, consumers have a continuous attention span of 8 seconds, and get bombarded with 500-600 ad messages/day? Better alternative is to create engaging and meaningful content or experiences.
For example:
Sprite: Green Eyed World. YouTube channel
featuring reality show-style contest.
Friday: Bet on data. It beats Opinion. The Google Sales Pitch
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