Google has introduced some new reports in conjunction with Google Maps.
If your business has a physical location, you want to make sure you submit your business, address, contact information, hours, etc., to Google Maps.
First, you'll need to set up a Google account (which is free). Then browse your way to the Local Business Center link within your Google account settings. There, you can add a new listing and have it confirmed via snail mail or a telephone call (Google will give you a secret 4-number PIN).
Once this is completed, you can sit back and wait as Google may take up to four weeks to including your Google Map information. Once you have been approved, you can edit your information and add a business description, keywords (up to five), hours of business, payment information, etc.
Now, here's the cool part: Google will generate reports which will include number of impressions (how many times your business has appeared in Google Maps) and the actions (such as how many times users clicked to obtain more information on Maps; how many users clicked when looking for driving directions, and how many clicks directly to your website.
You will also be able to see the top search queries (keyword searches in which your Google map listing appeared).
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