Read an interesting article this morning about social media and whether or not your time was worth the effort.
To make a long story short, the answer is "yes" for many reasons:
- Social media is free.
- The payback can be great.
- You'll get out of it what you put into it.
- An opportunity to "socialize" and exchange conversations, ideas, etc., with friends, colleagues, strategic partners, clients and prospects.
The drawback, of course, is the weak excuse of not being able to find time. Overcome this obstacle by:
- Getting up 15 minutes early each morning and write something in your blog or Facebook page.
- Using some Twitter tools to schedule Tweets at a later time in Twitter.
- Using your cell phone.
- Getting your staff involved.
- Hiring a freelance writer or intern to help.
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