Everyone is hanging out a shingle these days and calling themselves a Search Engine Optimization firm.
Here's the con:
The "firms" are either aggressive salespeople working for commission for an over-priced SEO firm in New York (or in some other far-off location in which you'll never have the opportunity to meet them face-to-face).
Or...they are affiliate programs in which they are also re-selling SEO services.
In my opinion, never trust an SEO salesperson. They're lying. They don't know SEO. They only know how to sell SEO. Salespeople - especially SEO salespeople - always puke the perfect answer that you want to hear. If it sounds too good to be true, then it probably is.
(Note: I am not a salesperson. I am the President and founder of Purple Trout, LLC. I answer questions and help prospects and clients with their SEO needs. I'll point you in the right direction and our website will help educate you on search engine optimization topics. We host a free monthly webinar; broadcast two monthly SEO podcasts, and publish a monthly SEO newsletter. We also offer a FREE SEO Analysis to help answer some of your questions.).
If SEO sales people promise you top rankings in Google, you better run. Google warns of such promises. Better yet, what keywords are they holding the No. 1 position in search engines? (Hint: It better not be the name of the company or something ridiculous like "SEO Cincinnati when the Cincinnati Reds are playing the Chicago Cubs").
Ask the "salesperson" a few simple questions:
- Who is doing the work and can you meet them for coffee to discuss strategy?
- Can you call local references and see their case studies, ranking reports, etc.?
- Is the work sub-contracted to another office; another vendor and/or to someone in another country?
- Call at least two other SEO firms. Ask the same questions. Compare answers.
You may call me if you wish (513) 885-5000. Questions and answers are always free - and the coffee's pretty good, too. I live here and work here, and our employees do too.