Optimize Everything

In preparation for SummitUp - set for Tuesday, Oct. 20 at Wright State University - I wanted to share a sneak peek into my presentation "Optimize Everything."

There are three key areas in which you need to optimized in order to be found:

1. Your website - which usually gains the most attention in optimization with SEO (search engine optimization). Make sure you are applying ALL forms of practical and ethical optimization.
2. Your Pay Per Click campaigns - yes, you need to be optimizing your search engine marketing efforts, including your PPC headlines, content and, most importantly, your landing pages.
3. Your social media efforts - no matter how much you Tweet or what you write in your Facebook page, it's all about getting found. "Doing" social media is no longer enough. It's time to take it to the next level.

I'll share more specifics at the SummitUp on Tuesday!