Similar to an SEO sales person, an SEO firm may make some promises that are scary. Mainly, they might make some promises they can not fulfill.
Here are some of our favorites SEO promises:
- "We can get your website ranked in the No. 1 position in Google this week (or next week, or next month or within 30 days, etc.)."
- "We have a special connection with Google."
- "Things will improve with your rankings with the next Google update."
- "You have to pay to be ranked No. 1."
- "You have to 'hide' keywords in your website in order to be on the first page of search results."
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