It's Halloween and while we should be afraid of things that go "bump" in the night, we should take a look at some scary SEO tricks that are being sold to businesses every day by dishonest and unethical SEO firms.
Our first Scary SEO Tip:
"SEO Sales People Are Scary"
They may lie because they want to make the sale. They'll tell you exactly what you want to hear, but yet they can be clueless about what they are selling.
Ask SEO sales reps to show you a complete plan of action; proof of work performed for real clients; references; reports, etc.
Ask them if you can talk, face-to-face, with the SEO tech/coordinator who will be performing the work on your website (they might be located in a different state or country, for that matter).
Ask them how often they will be in touch with you on your project.
Ask them if they will be preparing an SEO strategy, or if you have to micro-manage the project.
Ask them if they will give you upfront consulting/advise for free (such as as website analysis or evaluation).
Ask tough questions. Ask follow-up questions.
Did the SEO sales rep call you or did you track them down? Better yet, did you find them by conducting a Google search?
If you search for the term "SEO" and add the "City" to your search string, did the SEO firm's name appear in the Top 10 of Google?
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