While there are some obstacles in the way of the soon-to-be-realized Bing-Yahoo marriage, should you now stop your search engine optimization efforts for Yahoo and instead focus on Google and Bing?
While your main focus should be on Google (face it, Google's the King), don't discontinue your Yahoo and Bing efforts.
Keep going. Don't try to predict when the merger will take place or what it will mean, etc. Change your strategy only when it's time.


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