Do not try to trick Google or any other search engine. If you do (and you think you've pulled off a brilliant idea), the treat will come back to you eventually and it won't be pretty.
Unethical and dishonest tricks - also known as a "black hat" technique" - are frowned upon by search engines. The penalty for such tactics could result in your website being removed from the search engine's index or a ranking penalty.
It's not worth it.
Don't hide keywords in your website's background. For that matter, don't make the font tiny so as to trick a search engine (one of our competitor's is using this technique now, and even that tactic still hasn't paid off in a higher rank).
Don't create a doorway page or stuff your website with keywords. Don't participate in link farms and keep your link purchasing to a minimum.
SEO firms may cheat in order to be paid (some work on a "pay per performance" plan, which means you don't pay until your website is ranked in the Top 10). Always be aware of what your SEO firm is doing to help your website.
Ideally, make sure your contract states the firm will not use unethical or dishonest SEO practices.
Comments