Beaded Hope's mission is to fight HIV/AIDS one person at a time by providing South Africans with the opportunity to earn an income, support their families and nurture their creativity, while preserving age-old bead working traditions.
With our grant offering, Purple Trout will be focusing on increasing traffic and awareness to the Beaded Hope website through organic search engine optimization (SEO) and social media.
To date, we have consulted with Beaded Hope on keyword strategy and selection and digging into social media plans for the next six months.
As we move forward in this project - as well as our other two NPO projects - we'll keep you posted on our progress.

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