If you're still unsure as to how to start (or where to start) with social media, here's a few tips to help you get going:
- Get started now. Social media is huge and it's going to get even bigger. Google is already including social media posts in its real-time search results.
- Write a blog. I've been preaching this point for years now. At the very least, start a blog and write one blog entry per week. Blog posts can include more information about you, your business, your products and services; news in the industry; helpful tips and insights, etc.
- Make sure you're in LinkedIn. Make sure your LinkedIn profile is 100% complete. Participate in the Answers section by asking and answering questions. Join and participate in Groups.
- Create a Facebook page for your business. Be helpful and informative. Offer tips and advice. Listen and gain trust.
- Create a Twitter account. Start by "listening" to what your customers are saying, then participate in the discussion.
- Monitor the results.
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