With social media, it's all about engaging, sharing and having conversations.
Are you participating? By that, I mean:
- Do you write at least one blog post per week? Or, for that matter, do you have a blog?
- Does your business have a Facebook page (a profile is for an individual; a page is for a business)?
- Do you have a professional Twitter account?
- Do you have a LinkedIn profile? Is it up-to-date and 100 percent complete?


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