P & G and Bedbugs: Cincinnati Leads The Way in Search Numbers

It seems bedbugs and Procter & Gamble have been in the local headlines quite a bit lately, so I was curious to find out how many consumers have been searching for the pesky bastards (meaning bedbugs) and P&G.

According to the Google Traffic Estimator, 550,000 searches are conducted monthly for the term "p & g" as compared to 201,000 searches per month for the keyword phrase "procter and gamble".

• p & g - 550,000 local monthly searches
• procter and gamble - 201,000
• procter & gamble - 110,000
• p&g - 60,500

For bedbugs, the numbers are also impressive with 301,000 searches conducted each month for the term "bedbugs" and 165,000 searches for "bedbug".

Taking a look at Google Trends, reveals some more interesting results.

For the search team "p & g":

• The top three regions are Pakistan, Singapore and India.
• The top three cities are Cincinnati, Mumbai and Singapore.
• The top three languages are Indonesian, English and Vietnamese.

For the search term, "bedbugs":

The top three regions are Canada, United States and Australia.
The top three cities are Cincinnati, New York and Winnipeg.
The top three languages are English, Dutch and German.

Notice a trend?

The top city searches for both "P&G" and "bedbugs" is Cincinnati. 

Nasty.

I checked the term "baseball" to see if the city of Cincinnati is one of the top cities searching for the term. After all, the Cincinnati Reds are currently leading the NL Central is hopes of a pennant title and a spot in the upcoming playoffs.

Nope.

The top three cities searching for the term "baseball" are St. Louis, Minneapolis and Chicago. Cincinnati's not even in the Top 10.

How about the term "NFL" with the new season upon us? Hopes are high for the Cincinnati Bengals with the duo of Chad Ochocinco and Terrell Owens.

Fortunately, Cincinnati is No. 3 in Google Trends in cities searching for "NFL" behind Waterloo, Canada and San Diego.

Overall, with "Cincinnati" keywords, users are searching more for "Cincinnati" than any other local keyword. In fact, according to Google, there are over 4 millions searches per month for the keyword "Cincinnati".

On a more local level, there are approximately 450,000 monthly searches for "Cincinnati Ohio" followed by "Cincinnati University" at 165,000 searches and "Cincinnati Enquirer" at 110,000 searches.