You decided to start a blog. You picked a blog website, figured out a theme, came up with a name, gave it a little pizzazz and now are pretty sure you’re going to make it the next big thing.
I hate to be the bearer of bad news; but unless you’re already famous or Perez Hilton, creating a blog thousands of people visit each day isn’t going to happen without doing a little work, following guidelines and a bit of luck.
Now, I am not a blogging expert. Otherwise my own blog would be a hit. However, I’ve done a lot of blog research and have accumulated a list of helpful tips to help make your blog something people will actually want to read.
Whether you are a business or an individual, here is my top five TO DO’s for blogging success:
Consider a theme: This sounds like a lesson from English class, but it works. Putting a focus on your blog will prevent you from writing all over the place while keeping your readers’ attention in the process. If your blog is focused around one thought, location, topic or whatever, you will know your boundaries when it comes to writing. You’ll also develop a network of readers interested in your focus. If you are a business or company, don’t be afraid to have different blogs for different products or services; especially if they vary drastically.
Show personality: Showing your sense of humor, sensitivity or wit is helpful and important. Readers should be able to pick up on your personality traits through your blog. Showing these traits will make them feel like they know what kind of person you are. The best blogs I’ve come across are the ones written with some voice.
Be fair: You will not have a successful blog if it is one-sided. Think about the basic principles of debating; proving the other side wrong means you have to investigate and discuss the topic. Like Sarah said last week, don’t use your blog to rant. The same thing goes for a company. Don’t just promote your product! A good way to avoid a one-sided blog is to feature a variety of informational sources, interviews and quotes as well as include the occasional guest blogger from time to time. In addition, DO let people comment (it’s OK if people disagree with you), and comment back.
Be correct: This means a couple of things. First of all, check your facts and list your sources when you include information on your blog that is not your own. If readers don’t believe what you are writing, they won’t take your blog seriously. The same thing goes for the correctness of your writing. If you aren’t gifted in the spelling and grammar department, have someone else edit your blog. Trust me, you will look stupid if you don’t.
Create a blog that is visually pleasing: This doesn’t just apply to templates; which should be simple and easy to read as Sarah already addressed. What I am talking about are the actual blog posts. Switch it up for your readers from post to post. Incorporate videos and pictures on your blog instead of text. Your readers will like the variety not just visually, but also sensory.
Now, I can’t guarantee your blog will be a success if you incorporate these tips, but they should help you create a blog that is inviting to readers. So get to it!
Photo by: Search Engine People Blog