Every business would like to see their website ranked No. 1 in Google.
However, you have more opportunities for higher rankings than you think as Google ranks web pages and not websites. Each page of your website is a separate opportunity for higher placement in search engines.
For example, let's say your website has 10 web pages with each page focusing on a different theme, product, service, etc. That's 10 different chances for higher search engine rankings. If you're targeting 10 keywords, then you can focus on one keyword per page.
Treat each page of your website like it's a one-page website. It should stand alone and be optimized on its own merit, content, keywords, links, etc.
Too many times website owners try to stuff all their keywords on the home page. They cram the Page Title, content, ALT tags, links, etc. with a ton of keywords thinking "let's get my website ranked No. 1 in Google."
But what about the other pages? What keywords do you incorporate in those pages?
When potential customers are searching targeted keywords they want to "land" on the page with the correct information. If they don't, they'll click the browser's "back" button and try something else. This is true for search engines, social media, pay per click, etc.
The "purple widgets" page should target keywords about "purple widgets" and the "green widgets" page should target keywords about "green widgets" and so on. If you post a Tweet about "green widgets" the Twitter link should point to the "green widgets" page and not the home page of your website.
Improving content and optimization on each page of your website will greatly increase ranking opportunities, inbound traffic and conversions.
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