By Steve Phillips
President
Purple Trout, LLC
It appears Google has started a new update (some are calling it "Google Panda Update 2.2" in reference to the original update on February 24, 2011 which affected 12% of all websites in the Google index).
The original Panda update targeted low-quality websites publishing low-quality content. This algorithm change caused several online websites to lose search engine rankings and a ton of traffic. Most penalized were using duplicate content or software programs (called "scrapers") to collect pieces of content from other websites in an attempt to produce a new article.
Comments