We've seen a lot of websites lately that have poor search engine rankings in Bing. Granted, Google is the big dog, but you shouldn't forget about possible opportunities in Microsoft's search engine.
A good way to start is by creating an account with Bing's Webmaster Tools.
Go to www.bing.com/webmaster; create a free account, and register your website.
Bing also has several SEO resource guides and instructions on how to earn more traffic and higher search engines results.