As Search Engine Optimization continues to evolve, content marketing is becoming extremely important.
- Should be easy to share. Publish content on your website and allow your readers to share it via social media buttons, ShareThis widgets, etc.
- Should be written in a way that targets your readers who care. Who are you writing for? What do they care about?
- Should be appealing to local, regional and national media. It's not always about a press release. Media is interested in your articles and other content as well.
Awesome content should solve a problem for your readers. Make it unique and specific.