Like it or not, your business is going to have to implement a strong local social media plan in order to keep up with the times and with your competition.
Recently, Google announced that Google Places is moving to Google+.
Don't panic. Yet.
According to Google:
"If you are a business owner, you should continue to manage your information in Google Places for Business. You’ll still be able to verify your basic listing data, make updates, and respond to reviews. If you don’t yet have a Google+ Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing."
Google has also integrated Zagat's user generated reviews into Google Places using a 30-point scale and replaced Google's star ratings (Google recently purchased Zagat). The new layout and design puts more emphasis on photos and reviews.
The good news is once you create your Google+ Page, your business will be found across Google search, maps, mobile and Google+ creating more opportunities for your business to be found in search results on several different platforms.