Amazing how a year can make all the different in search engine optimization.
Link building has changed. No more paid links. No more article directories. Definitely, no more hidden links (or anything for that matter) and stay away from link farms, reciprocal links and anything spammy. You're going to now have to earn links by writing amazing content.
Anchor text rules have also changed. A year ago, you weren't doing a good job if you didn't earn anchor text links on targeted keywords pointing back to your site. Now, if you have too many anchor text links things can go south in a hurry.
Google Places has changed again and is now integrated to work more with Google+.
Content remains king. But content has to be original and awesome. No need to stuff keywords or play tricks on search engines. Don't copy someone else's content. Be unique.
Play the social media game, but be smart. Don't be spammy. Be educational and helpful. Potential customers like that.
Stay tuned. The rules will change some more I am sure.
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With this blog post, "Pimp My Keywords" has now published 200 SEO Tactics, Tips & Helpful Advice posts. The first tip was published on April 1, 2008.