The late comedian George Carlin once joked, “I recently went to a new doctor and noticed he was located in something called the Professional Building. I felt better right away.” While he was poking fun, it’s true – having terms like “professional” linked to something make it seem more credible. And when you’re looking for an SEO professional, you want them to be the epitome of the word. If your website doesn’t show up among the top ten in search engine results, then it doesn’t matter how much time and money you spent adding bells and whistles.
Hiring an SEO Expert
Links to social networks like Facebook or Pinterest, sizzling videos, and compelling content won’t do any good if nobody visits your site. Using SEO, or search engine optimization, techniques is a way to boost your website’s credibility and increase the number of visitors it receives. High rankings in search engines not only send more traffic to your website, but it sends more traffic to your website that is actively interested in the content there. This is because SEO techniques point the traffic there according to the keywords they use in the search.
This is because the techniques cause your site to list higher when people look for keywords related to it on search engines like Google. The best way to solve this problem is to hire a search engine optimization expert. It can be an employee who already works for you or someone you outsource. Regardless of which route you take, an SEO professional can offer seemingly simple tips to boosting your website’s ratings on search engines. Here are some things to look for when hiring someone to handle your SEO needs.
- Experience – While anyone can call themselves an SEO expert, testimonials, positive feedback, and proven experience are necessary for whoever you hire. Someone with experience will be able to take a quick glance at your website and offer unique suggestions for improvement whereas someone new to using the techniques will offer the same suggestions for every single site.
- Knowledge – This isn’t the same as experience. Did you know there are varying levels of SEO techniques? You’d be surprised at those who don’t. The three levels are technical which is how easy it is for a search engine to find and list your page, optimization which takes place on your site like keywords or HTML tags, and optimization that takes place off your page such as building links through other websites.
- Communication – If your SEO professional is not a good communicator, then it’s a good indication that they might not be able to communicate which changes are necessary to improve your site’s listing on search engines. Even if they can tell you what changes are needed, then there’s no guarantee that they can tell you why those changes are necessary.
- Curiosity – When I hire an SEO professional, I want someone who not only knows how something works on my site, but who wants to explore and discover how to improve on it, whether I’m using a basic blog template or a premium WordPress theme. Curious people are more likely to get things done and do it more efficiently than those who aren’t. Encourage their curiosity and you might be surprised at the overall positive impact they and their SEO techniques have on your website.
While hiring a computer firm to handle your SEO needs can be an effective way to boost your website’s ratings on search engines like Google, you can end up spending less money and achieve faster results by outsourcing the work or even using someone in-house. SEO is not a one-step process, but one that involves multiple phases that should spread out over a month or longer. Therefore SEO professional you hire must be willing to report back on a regular basis and be willing to tweak the techniques according to the results until the desired effect is achieved.
The Bottom Line of using SEO Professionals
When interviewing an SEO professional, be upfront about what your company needs and what its goals are for its future on the internet. The bottom line is that the person you hire must be a good fit for your company before you can see long-term website rankings. Using the right SEO professional that works well with your company can make a difference in how your website appears in search engine lists in as little as four weeks.
About the Author
Respected Affiliate James Martell has over ten years experience in the industry. He is very well known for his weekly show on WebmasterRadio.fm called the 'Affiliate Buzz' and it is known as the first and longest running podcast on affiliate marketing. James loves to work with WordPress themes and recommends www.shopwpthemes.com if you are looking theme for your website. When he's not working he prefers spending time with his family, which includes his wife Arlene, their four children.