Small businesses – and we’re talking “true” small business here – need to utilize and embrace the whole idea behind content marketing.
As a review, “content” includes everything from writing blogs, articles and white papers to creating and publishing videos, photographs and more.
“Content marketing” is the process by which you are able to publish your content on other websites (online trade journals, blogs, video websites, etc.), which gets the word out about your business; which in turn generates traffic to your website and creates social media sharing opportunities.
While large businesses with bigger budgets and full-time marketing teams can crank out tons of content, small businesses can be as equally as effective in their local market and niche. The more fresh content a small business can produce and publish, the more opportunities they will create to appear in search engine results.
Here are some ideas small businesses can use to develop content:
- Write about newsworthy items about what’s going
on with your business, including new services, new products, new staff, etc.
- Create a blog post or an article with the Top 10
questions your customers ask you the most frequently. Answer those questions in
a blog post (or multiple blog posts).
- Take pictures of your business and publish them
on your website; Google Local+, Facebook, and in other social media websites.
- Videos are extremely popular. You should plan to
create and publish one video per month (i.e., YouTube, your blog, etc.).
- Create a content strategy 30-, 60-, and 90-days
in advance. Blog around topic “pillars” each month.
- If you don’t have time to create fresh content,
consider hiring a local freelance writer to help.
- Create a call for action or ask a question at the end of each blog post, such as “How would you solve this problem?” or “Please feel free to leave your comments here about this topic.”
In a local small business market, creating content on a regular basis will increase your visibility; your brand and traffic to your website. Local competitors may not be willing to invest in content marketing which leaves open opportunities to surge ahead.
Are you ready to implement your local content marketing strategy?