Content marketing is the new buzz word for 2013 when it comes to online marketing, SEO and social media. It includes everything but the kitchen sink: blogs, articles, videos, images, podcasts and more.
Note: Content marketing isn't publishing articles in multiple, low-quality and devalued article directories. If this is your strategy, you need to think bigger and better.
However, content marketing only works when everyone in your firm is on board. Consider:
- Creating a content strategy, including texts, images, videos, interactive, etc.
- Writer credentials and data needed to adequately pen content for your business.
- The content approval process (this is huge; don't let this step halt your content marketing plans).
Bloggers and influencers who may be interested in publishing your content (or sharing it via their social media networks) will ignore any promotional content you may send their way. Don't waste their time. However, if you create content that has value, editors and bloggers will love you (and may ask for more).
More importantly, quality content is huge for social media mentions and search engine optimization authority. It will increase your website rankings; increase traffic and conversions.
Once you implement your content strategy (both on- and off-site), review your Google Analtyics and track stats and conversions.
Where do you start?
Content marketing starts at "home" with your company's own website and blog. Here's where many businesses miserably fail. Your website is not a brochure. It is a living and active marketing machine (at least it should be). Potential customers and clients almost always review a business' website before making a purchase decision.
When it comes B2B (business-to-business) purchases, businesses don't want to talk to a sales person. Instead, they want to visit websites and learn more about your company and your products and services. They want to do research before they buy from you.