Gone are the days of:
- Submitting URLs, keywords and descriptions to countless, low-level directories (back when a link was a link and the more links you gained, the merrier).
- Writing articles and submitting them to article directories. Your article may have been awesome, but you were guilty by association publishing amongst poorly-written documents stuffed with keywords and anchor-text links.
- Blasting “webmasters” with e-mails begging them for a link or a link exchange.
- Paying for links...
- Link exchanges and link wheels...
- And other link building techniques that are no longer valid.
So, now what?
By utilizing these tips, you won't have to worry about earning your share of inbound links:
- Write amazing and unique content and publish it regularly to your website and to your company’s blog.
- Content should be informative and helpful. Avoid self-promotion and sales content. It’s not “link worthy.”
- Give consideration to all types of content, including articles, white papers, press releases, videos, photographs, images, graphics and podcasts.
- Search for online resources, trade publications, bloggers and writers who report and write about your industry. Follow them in Twitter. Read their blog and comment on their posts (without a sales pitch or a plea). Earn their respect and attention. If they’re interested, they’ll contact you.
- If you’re a strong writer, you may have opportunities as a guest blogger in your industry. Take time to study potential blogs and learn their style before you pitch a possible guest blog topic.
- Create an editorial calendar and publish content on a regular basis. Hint: You’ll need more than a once-a-month, 150-word blog post about the conference your firm is sponsoring. Quality is definitely more important than quantity, but frequency is important to keep your readers coming back for more and more.
- Always place social media badges at the top and/or bottom of your published content. This allows your readers to easily share it with their connections in Facebook, Twitter, LinkedIn, etc.
Links will always happen when everything else is done correctly.