Although you may still see flashing banners and receive e-mails selling you thousands of inbound links (i.e. spam), the mysteries and myths of link building are forever gone.
- The more links the merrier is no longer true.
- Directory submissions no longer matter.
- Articles directories are no longer valid.
- Buying links is a no-no.
- Trading links has never really worked.
- Blog commenting and forum participation usually are never published (or they have a “no follow” tag, so the link never matters).
Over the last few months, there are more new services offering to clean up bad links than there are SEO firms promising you the top ranking in Google (which is another myth we’ll save for a different day).
The easiest way to earn a quality link to your website is to write and publish great content on your website. This includes blog posts; articles; white papers; videos, etc. Great content always earns comments and social media shares.
If no one is commenting on your blogs and comments, then you should start the conversation. A good idea is to end your blog post with a question. Encourage your readers to leave a comment. Publish comments; respond to them and start a conversation within your blog.
Ask readers to share your blog posts through their social media channels.
Here are some other effective methods to learning quality links to your website:
- Be a guest blogger. This only works if you can write amazing content.
- Make sure you have a great bio when conducting webinars, conferences, seminars, etc., that includes a link back to your website or blog.
- Write a series of articles. These can be especially effective if they are good articles with solid information for the reader.
- Create informative videos and publish them on YouTube. Pull the YouTube feed into your website or within your blog.
- Promote a company event and support it with a press release. We do monthly webinars with a press release each month (i.e., news about our company; news about an event; quality information; social media opportunities; sharing opportunities, and links pointing back to our website, etc.).
What techniques are you currently using to earn quality inbound links and traffic to your website?