It's true: the more you share online, the more opportunities you are creating for potential customers to find you.
Think about it. If your website is your only online marketing tool, you have limited the number of opportunities for people to find you.
Now think about the endless list of opportunities you can create and share:
- Your company blog. Write and publish at least one blog post per week (around 500 words). Work your way up to two, or more, blogs per week.
- Articles. Write and publish at least one article on your website per month (around 1,000-1,500 words).
- White papers. Write and publish at least one white paper to your website per quarter (minimum 2,500 words).
- With all blog posts, articles and white papers, make sure you publish social media badges and other social network sharing icons, such as Reddit, Delicious, etc.
- Don't limit yourself to writing only for your company's website. Consider guest blogging; writing articles for online trade publications and other websites in your industry.
- Get involved and be active in primary social media networks, including Facebook, Twitter, LinkedIn and Google+. The frequency of posting isn't as important (to start) as is the content you are willing to share.
- Create a company SlideShare account and share your presentations online. All of them.
- Start looking at Pinterest as it is creating some interesting inbound marketing opportunities.
- Take company photographs. Lots of them. Share them through your social media channels and on your website.
- Create videos on a regular basis; at least 1-2 videos per month. These don't need to be spectacular videos. Just give your audience the basics about your company; services; new products; a how-to-video; an interview, etc.
- Publish your videos to YouTube and Vimeo. Pull your YouTube video feed into your blog. Share your videos through your social media channels.
- Write, publish and share press releases. At a minimum, publish your news on your website (and keep it fresh). For more important news, consider using online press release publishing services such as PRWeb.
Although we've just scratched the tip of the sharing iceberg, it's important to know that the more content you can create, the more sharing opportunities you will have.
Time to get started!