Some businesses continue to resist the urge (or need) to start a company Facebook Page.
Why?
- Fear of communicating with their clients or customers?
- Putting off having to create and implement a social media strategy.
- Lack of time (always an excuse).
- Pre-determining that their customers aren't really on Facebook so there's no reason for their business to be on Facebook either.
Sigh.
What would you do if you had to create a Facebook page today with no strategy and no Fans?
Let's pretend and let's get started.
Here are some tips to begin building your audience from scratch:
- Figure you who is your audience. Customers? Prospects?
- What is important to them?
- How do you currently talk to them?
It also always helps to view other business' Facebook page in your niche. If you are a plumber in Cleveland, you can certainly get some ideas from a plumber in Birmingham.
Talk to your current customers. Ask them what they'd like to see on your Facebook Page that would keep them interesting.
Unfortunately, most businesses make their Facebook Page all about them. They tell you how fantastic they are; how long they've been in business and all the fabulous features of hiring their firm (or buying their products).
Needless-to-say, this is a horrible Facebook strategy.
Instead of it being about the company, it needs to be about the customer. Things they might find important include:
- How you can help them.
- Coupons, sales, etc.
- Entertaining posts
- Interesting posts and information about what's going on in the community.
- A contest.
- Pictures (not of your products).
- Videos (not of your products).
- Free stuff (people love anything that's free).
Think of things that will help your customers engage with you.
Need more help? Drop us a comment here!
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