YouTube presents endless opportunities for search engine optimization, social media and traffic for business owners.
Think about it: YouTube is the second largest search engine (behind Google). There are billions of views conducted each day for YouTube videos. Therefore, by "optimizing" your videos you will create potential higher position in YouTube and search engines.
Unfortunately, many businesses make video production the stumbling block. You don't need to hire a video company to record, edit and post your videos. You can simply create your own video production with an inexpensive video camera (we use a Flip camera here in our office), mobile phone or tablet. Actually, the "raw" video - without the glitz - is more real to viewers. They're not that interested in splashy introductions and loud music; just give them the information!
Once your video has been recorded and uploaded to YouTube, follow these optimization tips:
- Write a strong title for your video. Make sure you use a targeted keyword in your title.
- Write a detailed description of the video (again, using your targeted keywords). Also include your website's URL in the description tag.
- Complete all other tags in YouTube.
- Once your video is published, copy the video's URL and publish it to your website's blog and all social media channel. Invite people to come view and comment on your video.
Be social on YouTube by subscribing to other video channels. Make relevant comments and remarks to videos in your industry. This will automatically generate a backlink back to your YouTube Channel.
If you're camera shy, start slow and try to record and publish one video per month and work your way up to two videos per month and so on. Include other staff members in your videos or interview customers and talk with them about how your products and services helped them solve a problem.
Ready to give videos a try?