Whether you are working on your website's search engine optimization (SEO) or social media efforts (hopefully both), always think of yourself as a publisher.
Your website is not a brochure. You don't set it and forget it. It should be updated with information, articles, white papers, press releases and other content about your firm, its products, services, etc.
Facebook - and other social media - is always about content.
Your content should be unique and it should be well-written. It shouldn't be published elsewhere (that's what makes it unique!).
Don't use article "scrapers" or content from article directories (that's not unique content). Write your own content, in your voice. If you need help, hire a freelance writer.
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"Pimp My Keywords" is written and published by Purple Trout, LLC, a search engine optimization company specializing in all things SEO, Pay Per Click, Social Media and Online Reputation Management.
