Pimp My Keywords

Non-Profit SEO & Social Media Project Updates

We're in full-steam ahead mode with all three of our Non-Profit Search Engine Optimization and Social Media projects.

Our three NPOs - Beaded Hope, Melodic Connections, and Covenant To Care for Children - were each awarded a six-month SEO and Social Media grant by Purple Trout, LLC,

Here's an update on how the projects are going thus far:

Beaded Hope
www.beadedhope.com
Twitter: @BeadedHope (90 followers)
Facebook: BeadedHope (170 Fans)

Targeted keywords have been selected and meta tag codes, including Page Titles and Page Descriptions have been written and updated to the website. To date, two keywords are ranked in the Top 10 in Google.

Currently, content is being written and tweaked to reflect the targeted keywords. Blog posts have also been written for the Beaded Hope blog.

On the social media side, we are working with Beaded Hope to create relevant content. With Twitter, we are working to "re-tweet" about HIV, Aids and South Africa topics. To date, we have 20 new Twitter followers since the project started. On Facebook, we've added a Newsletter tab for the Beaded Hope Facebook Page, so fans can subscribe to the organization's newsletter. A Donation tab has also been included.

Melodic Connections
www.melodicconnections.org
Twitter: @MelodicConnects (118 Followers)
Facebook: Melodic Connections (155 Fans)

Melodic Connections has been a little bit more of a challenge as the web site was created in Frames, which isn't good for search engine optimization. However, we have some ideas which we will be implementing in dealing with Frames and SEO.

This client has a great grasp of social media, but we're helping them take it to the next level. For example, on the Melodic Connections Facebook Page, we've added a Newsletter tab allowing their fans to sign up for the newsletter directly from Facebook. We also created a vanity URL for their Facebook Page. We're also moving forward with some new strategies in social media with this project very soon.

Covenant To Care for Children
www.covenanttocare.org
Twitter: @covnant2care (52 Followers)
Facebook: Covenant to Care for Children (105 Fans)

Covenant To Care has selected their targeted keywords and we're ready to move ahead with SEO. Strategies are forming on the social media side, which will also include a content in Twitter.

Beaded Hope: Non-Profit SEO & Social Media Case Study Update

We're getting started on one of our three Non-Profit SEO Grant winners with Beaded Hope (www.beadedhope.org).

Beaded Hope's mission is to fight HIV/AIDS one person at a time by providing South Africans with the opportunity to earn an income, support their families and nurture their creativity, while preserving age-old bead working traditions.

With our grant offering, Purple Trout will be focusing on increasing traffic and awareness to the Beaded Hope website through organic search engine optimization (SEO) and social media.

To date, we have consulted with Beaded Hope on keyword strategy and selection and digging into social media plans for the next six months.

As we move forward in this project - as well as our other two NPO projects - we'll keep you posted on our progress.