Whether you like it or not, people on the Internet are talking about you, your company, your products and services.
Their comments might be good. They might be bad. They might be fake.
Regardless, you need to track your online reputation for several reasons, including:
- Thank someone publicly for their good comments, review, etc.
- Join in the conversation if someone is asking if your product or service can help them solve a problem.
- Head off any problem areas in which false statements or unsavory reviews arise.
People are talking whether you are listening or not.
Here are a few steps and some tools you can use to help better track your online reputation:
- At least twice a month (more if there's a problem), you should use Google and other search engines to search on your personal name; company name; brand name, etc. Check the Top 30 search results for any problem areas.
- By utilizing your Google account, you can create Google Alerts on targeted keywords. Google will automatically send you regular reports anytime Google finds results that match your terms.
- Use Twitter to search on targeted keywords and terms.
- Check out ScoutLabs.com and ViralHeat.com for additional social media monitoring services.
- Read more about Purple Trout's online reputation management and repair services.