Pimp My Keywords

SEO Tactics, Tips & Helpful Advice - No. 89

Looking for the right keywords for your website's search engine optimization (SEO) or search engine marketing (PPC) campaigns?

Here's a good list of places to dig deep for keywords:

• Google Adwords Keywords Tool - Absolutely the first place to check. 
• Google Insights - Here, you can compare search patterns in specific categories, regions, time frames, etc. This is a great tool for B2B.
• WordTracker - Free, if you want to dig one keyword at a time. You can also register for a seven-day trial. Good info and articles also on this site. A subscription is $59 per month.
• Keyword Discovery - Excellent keyword website with other tools available. Free trial available. A subscription is $69.95 per month.
• SEO Book Keyword Suggestion Tool - Powered by the WordTracker API, this website is free. Good source of other SEO information here as well. Sometimes, the research tool can be slow.
• KeywordSpy - Allows you to "spy" on your competition and uncover their targeted keywords. Free trial. Monthly subscription is $89.95 per month.

Yes, there are plenty of other keyword services, but the above list should get you well on your way to finding the best keywords.

Click-To-Call In Ads On Mobile Devices With Google Adwords Coming Soon

Press Release by Google

We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.

 

How will phone numbers appear in my ads?

Based on the customer's geographic location, the phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers (e.g. iPhone, Android, Palm WebOS).  

 

Where will I be able to see the results?

At launch, you’ll be able to view calls from your ads on your Campaign Summary page within AdWords from the "click type" segment option under the “Filter and Views” drop down. 

 

How will I be charged for phone calls I get from my ad?

The cost of a click to call your business will be the same as the cost of a click to visit your website.

 

What actions should I take?

If you’d like your ads to show location-specific phone numbers when displayed on mobile devices, make sure that your campaign is targeting iPhones and other mobile devices with full HTML browsers, and that you have included phone numbers with your business addresses in the locations under your Campaign settings.

If you would prefer your ads not show phone numbers, simply remove the location extensions from your ad campaigns or un-check mobile devices under the Campaign Settings tab.

 

We hope this new feature enables you to connect more easily with your potential customers. If you have any questions or feedback, please email us at ctc-feedback@google.com. 

 

Sincerely,

The Google AdWords Team

SEO Tactics, Tips & Helpful Advice - No. 85

Now is the time to get your website and social media efforts in gear for 2010.

No more delays.

No more excuses.

Before the holidays arrive, let's plans some goals and some projects for the new year. Ready?

1. Evaluate your company's website. What's the message? What is the call to action? Does the content need to be updated? Do you have a page for articles and press releases? Does your site have social media badges (to Facebook, Twitter, LinkedIn, etc.)?
2. Evaluate your website's targeted keywords and content. Is the right audience finding your website in Google and other search engines? Are you promoting old articles and press releases from more than year old?
3. In reference to search engine optimization (SEO) and content, how are your keywords doing? Invest some time into keyword digging with the Google Keyword Research Tool, Wordtracker and Keyword Discovery. Once you have selected your targeted research, write some better content.
4. Write a blog. You need to get this going. Now.
5. Participate in a Pay Per Click campaign with Google, Bing or Facebook.
6. Keep your eye on Bing. It's a good place to start if you are trying out your first Pay Per Click campaign.
7. How are your local rankings? Are you targeting local customers? Regional customers? National customers? All of them?
8. Are you listed in Google Maps? You should be. It's free.

Don't let another year go by without taking advantage of your website's potential. Start today and get ready for 2010.

Improve Your Online Marketing Startegy For Holiday Shoppers

As retailers are hoping for a good holiday shopping season, Kelly Larsen (Director of Marketing, PPC Summit) has some ideas to help businesses improve their online marketing strategy.

First, produce copy that touts your products' benefits and how it directly helps the consumer. Don't focus on the features.

Second, target specific keywords in your pay per click campaigns.

Third, create a strong call to action. Instead of "click learn more," use "sign up for free shipping" or "buy today and save 10%."

Always look for improvements without breaking your budget.

"Optimize Everything" Webinar Set For November 19

Purple Trout, LLC, a Search Engine Optimization (SEO) consulting firm located in Cincinnati, Ohio, is offering a free, online webinar on social media optimization.

"Optimize Everything" is set for Thursday, November 19, at 10 a.m. - 11 a.m.

In this webinar, attendees will learn how to take their social media efforts to the next level and how to optimize for search engines.

“This class will tell you how to your social media plays an important role in search engine optimization and search results,” says Steve Phillips, President at Purple Trout, LLC. “It’s about finding your business, products and brand through searches in Facebook, Twitter and beyond.”

You'll learn optimizing techniques in Facebook, Twitter, LinkedIn, YouTube and more. Optimization efforts will also be discussed with your website and through pay per click campaigns.

This webinar will be presented in a simple, easy-to-understand, non-geek format (with no sales pitch).

The webinar will take place from 10 a.m. to 11 a.m. Admission is free, but space is limited to sign up now. Register here.

To learn more, please contact Steve Phillips at 513-885-5000 or steve@purpletrout.com.

Webinar: Diving Into Paid Search

Purple Trout, LLC, a Search Engine Marketing company located in Cincinnati, Ohio, is offering a free, online webinar focusing on the basics of Pay Per Click campaigns in Google and other search engines.

The webinar – “Diving Into Paid Search” – will be held on Thursday, May 21, 2009.

Steve Phillips, President of Purple Trout, LLC, and Ilona Vijnik, Project Director, will provide an overview of PPC; how to set up a campaign; budgeting, and how to manage and maintain your Pay Per Click campaigns.

The webinar will take place from 10 a.m. – 11 a.m. EST. Admission is free.

To register, visit www.purpletrout.com/seminar.html.

For more information, please contact Steve Phillips at (513) 885-5000 or steve@purpletrout.com

About Purple Trout, LLC:

Purple Trout, LLC is a Search Engine Marketing company located in Cincinnati, Ohio, specializing in honest and ethical SEM techniques to obtain higher rankings for company websites in Google, Yahoo, MSN and other search engines. For more information, visit www.purpletrout.com

 

Test - And Improve - Your PPC Campaigns

How are your Pay Per Click (PPC) campaigns doing? Are you getting a good Click Thru Rate? How are your Conversions? Are you tracking Conversions?

If you are running a PPC campaign, or considering one, in Google, Yahoo or MSN, you should always track, test and track your results.

Don't set it up and let it run. Test, test, test.

For example:

• Improve your landing page.
• Create a campaign-specific landing page.
• Consider an A-B test (run 2 ads and see which one performs better).
• Change 1 thing in your campaign (a headline, a page, or the whole page).

Create some Conversion goals (ex: 10 conversions per day) and make campaign improvements in order to reach those goals.

Need more ideas? Confused? Give us a call (513) 885-5000. We'll help!