Pediatric Otolaryngology, Head & Neck Surgery Associates, P.A., located in St. Petersburg, Florida, www.pediatric-ent.com
This ear, nose and throat specialist for children and adolescents asked for help from Purple Trout LLC to improve its overall search engine results on a local and regional level. The practice seeks patients in the St. Petersburg, Florida area.
While Pediatric Otolaryngolgy is the region's lone children's ENT, there is plenty of competition from hospitals, clinics and pediatricians in the area. Targeting local keywords is not always as easy as some may believe (how are your local rankings?).
We felt top rankings were required for this client, especially considering the target audience (parents who searching for an ENT specialist for their child).
Work with the client to target the best possible keywords that are currently being searched in Google and other search engines. Once the keywords were identified (both on a local and national level), we applied SEO basics; improved content and other on-page optimization elements; and started an aggressive - yet relevant - link building campaign.
In less than five months, Pediatric Otolaryngology has earned the No. 1 organic keyword rank in Google on 43 local keywords and 8 national keywords.