Pimp My Keywords

SEO Tactics, Tips & Helpful Advice - No. 139

Link building is the hardest part of search engine optimization (SEO). It's also one of the most important factors in earning more traffic to your website and higher rankings in Google and other search engines.

Quit worrying about the number of links pointing to your website. Instead, start concentrating on the quality of links pointing to your website.

Quality beats quantity every time.

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Learn more about link building by attending our free, education webinar "Advanced & Effective Link Building Strategies" set for Wednesday, Feb. 23 at 10 a.m.

"Optimize Everything" Webinar Set For November 19

Purple Trout, LLC, a Search Engine Optimization (SEO) consulting firm located in Cincinnati, Ohio, is offering a free, online webinar on social media optimization.

"Optimize Everything" is set for Thursday, November 19, at 10 a.m. - 11 a.m.

In this webinar, attendees will learn how to take their social media efforts to the next level and how to optimize for search engines.

“This class will tell you how to your social media plays an important role in search engine optimization and search results,” says Steve Phillips, President at Purple Trout, LLC. “It’s about finding your business, products and brand through searches in Facebook, Twitter and beyond.”

You'll learn optimizing techniques in Facebook, Twitter, LinkedIn, YouTube and more. Optimization efforts will also be discussed with your website and through pay per click campaigns.

This webinar will be presented in a simple, easy-to-understand, non-geek format (with no sales pitch).

The webinar will take place from 10 a.m. to 11 a.m. Admission is free, but space is limited to sign up now. Register here.

To learn more, please contact Steve Phillips at 513-885-5000 or steve@purpletrout.com.

Optimize Everything

In preparation for SummitUp - set for Tuesday, Oct. 20 at Wright State University - I wanted to share a sneak peek into my presentation "Optimize Everything."

There are three key areas in which you need to optimized in order to be found:

1. Your website - which usually gains the most attention in optimization with SEO (search engine optimization). Make sure you are applying ALL forms of practical and ethical optimization.
2. Your Pay Per Click campaigns - yes, you need to be optimizing your search engine marketing efforts, including your PPC headlines, content and, most importantly, your landing pages.
3. Your social media efforts - no matter how much you Tweet or what you write in your Facebook page, it's all about getting found. "Doing" social media is no longer enough. It's time to take it to the next level.

I'll share more specifics at the SummitUp on Tuesday!

Advanced Pay Per Click Techniques Webinar Set For July 2

Purple Trout, LLC a Search Engine Marketing (SEM) Company located in Cincinnati, Ohio, is offering a free, online webinar focusing on advanced pay per click techniques.

The webinar will be held on Thursday, July 2, 2009 at 10 a.m.

Steve Phillips, principal of Purple Trout will be joined by Project Director Ilona Vijnik in helping you take your PPC campaigns to the next level. Seminar topics include: how to improve the quality score of your campaigns; writing ad copy; PPC budgets; integrating keywords into your campaigns and landing pages and more.

The webinar will take place from 10 a.m. to 11 a.m. Admission is free. To register, visit www.purpletrout.com/seminar.html. For questions, please contact Purple Trout at (513) 885-5000 or steve@purpletrout.com

SEO Webinar: Understanding Search Engine Optimization

Purple Trout, LLC, a Search Engine Optimization (SEO) firm located in Cincinnati, Ohio, is offering a free, online webinar focusing the basics of Search Engine Optimization (SEO). "Understanding Search Engine Optimization" is set for Tuesday, April 28 at 10 a.m. - 11 a.m.

In this webinar, we'll help you understand what SEO is all about; why it's important to your company's website and how you can apply some simple - yet powerful - SEO strategies for higher rankings and more traffic.

You'll learn about keyword research, including how to find the best keywords for your website; writing meta tag codes and content; link building and social media efforts.

This webinar will be presented in a simple, easy-to-understand, non-geek format (with no sales pitch).

The webinar will take place from 10 a.m. to 11 a.m. Admission is free, but space is limited to sign up now.  To register, visit www.purpletrout.com/seminar.html.

Webinar: Understanding Search Engine Optimization

Purple Trout, LLC, a Search Engine Optimization (SEO) firm located in Cincinnati, Ohio, is offering a free, online webinar focusing the basics of Search Engine Optimization (SEO).

"Understanding Search Engine Optimization" is set for Tuesday, April 28 at 10 a.m. - 11 a.m.

In this webinar, we'll help you understand what SEO is all about; why it's important to your company's website and how you can apply some simple - yet powerful - SEO strategies for higher rankings and more traffic.

You'll learn about keyword research, including how to find the best keywords for your website; writing meta tag codes and content; link building and social media efforts.

This webinar will be presented in a simple, easy-to-understand, non-geek format (with no sales pitch).

Admission is free, but space is limited to sign up now.  To register, visit www.purpletrout.com.

Facebook For Businesses

Our "Facebook for Businesses" webinar is set for tomorrow, Thursday, March 19 at 10 a.m. We will be accepting registrations until 9:30 a.m.

Hope to see you there!

Facebook For Businesses

Are you on Facebook?

How about your business? No?

How about 175 million reasons - all active users of Facebook - to start using Facebook for your business?

Face it, Facebook is no longer about college students, toga parties and silly pictures of you wearing a Dr. Seuss hat.

In face, the largest growing demographic of Facebook users has been 35-54 year-olds with a 276.4% growth rate.

But how can your business effectively use Facebook as a tool to put your products and services in front of those 175 million active users?

Join us for an informative and strategic webinar on "Facebook For Businesses". Here, you will quickly learn the Facebook basics and then we'll get to the "meat" of Facebook and show you real examples of how businesses are taking it to the next level with the fastest growing social networking application.

The free webinar is set for Thursday, March 19 at 10 a.m. - 11:30 a.m. (no sales pitch guaranteed).

Attendance is limited.

Web-Based Prospects Webinar Set For Jan. 20

LEXINGTON, KY, January 12, 2009 — WealthBridge Connect is hosting a free WebEx training seminar titled “Web-Based Prospects: Are You Missing Them” presented by Steve Phillips, principal and founder of Purple Trout, LLC, a search engine optimization consulting firm based in Cincinnati, Ohio.

Mr. Phillips will provide an overview and explain the importance of search engine optimization.  He will share ideas and give you simple and affordable techniques to enhance your web presence and improve your sales performance.

The live webinar is set for Tuesday, January 20^th from 10:00 a.m. to 11:00 a.m.  All materials, access to PowerPoint slides and other tools used during the session will be included. Visit WealthBridge Connect for registration information.

WealthBridge Connect provides strategic planning, operational planning, executive coaching and training, and customized interactive eLearning platforms for government, healthcare, education, and small to medium-sized businesses.  WealthBridge Connect is one of the few licensed administrators of the Winslow Dynamics Profile, reputed as the gold standard of behavioral assessments available anywhere. 

WealthBridge Connect uses interactive, multimedia tools and applications in the areas of sales and marketing, leadership and management, new market research and analysis, marketing strength development, financial management and turnaround, operating systems and staff development.

Webinar: Web-Based Prospects - Are You Missing Them?

LEXINGTON, KY — WealthBridge Connect is hosting a free WebEx training seminar titled “Web-Based Prospects: Are You Missing Them” presented by Steve Phillips, principal and founder of Purple Trout, LLC, a search engine optimization consulting firm based in Cincinnati, Ohio.

Mr. Phillips will provide an overview and explain the importance of search engine optimization.  He will share ideas and give you simple and affordable techniques to enhance your web presence and improve your sales performance.

The live webinar is set for Wednesday, December 17^th from 10:00 a.m. to 11:30 a.m.  All materials, access to PowerPoint slides and other tools used during the session will be included. Visit WealthBridge Connect for registration information.

WealthBridge Connect provides strategic planning, operational planning, executive coaching and training, and customized interactive eLearning platforms for government, healthcare, education, and small to medium-sized businesses.  WealthBridge Connect is one of the few licensed administrators of the Winslow Dynamics Profile, reputed as the gold standard of behavioral assessments available anywhere. 

WealthBridge Connect uses interactive, multimedia tools and applications in the areas of sales and marketing, leadership and management, new market research and analysis, marketing strength development, financial management and turnaround, operating systems and staff development.