So you’ve come to the conclusion that you can’t manage your internet marketing on your own and have hired a reputable, white hat SEO professional that’s going to get you more visibility and sales online. Great!
Your SEO professional can do a lot of things without you. A good one won’t need a ton of handholding.
However, there are still some things you can and should do to get the best possible results from your SEO professional. These methods will help your internet marketing team do a better job of representing you and will allow them to capitalize on opportunities to get you even more visibility.
1. Provide updates about what you’re doing
Are you going to the Home and Garden show? Are you planning on sponsoring a big local event?
Are you running your own event? Did you give a big donation to a local charity?
All of this stuff is golden, but you’d be amazed how many small business owners forget to put their internet marketing team in the loop. If you take the time to tell your SEO company about these tidbits the company can:
- Write awesome press releases that will give you more backlinks
- Spread the word across all of your social media channels
- Write blog posts to talk about your participation
These updates often get a lot of attention that you wouldn’t normally get, but your SEO company can’t use them if they don’t know about them.
2. Provide photographs
Photographs make amazing content, and it takes you two seconds and a smartphone to produce them. It takes only a few seconds to e-mail them over to your SEO professional.
People love seeing photo diaries of projects in progress. They will love shots of you and your staff around your booth down at the farmer’s market or the state fair or the trade show.
Photographs do extremely well on Facebook and Google+. They’re vital if you want to break into Pinterest (a must for certain categories of business).
They’re up to date. They’re unique. They’re you.
But you’d be surprised how many small business owners simply overlook or ignore this powerful tool.
3. Provide Topic Ideas
Nobody can know your business as well as you do, not even dedicated researchers and content writers. If you want your blog to take a step beyond the generic it’s helpful to pitch in with some ideas.
Frequently asked questions—they’re not just for FAQs. They’re blog posts waiting to happen.
For example: “Can we get XYZ service in winter?” Yes, you can, and here’s why.
You can also tap into things you wish your customers knew. You can turn these things into informative, useful blog posts that make the business experience smoother for everyone.
For example, you’re a wedding planner and you want your customers to understand they need to contact you six months before their planned wedding date. Your SEO team can turn this into an excellent blog post called “How to Make Your Wedding Run Smoothly.”
You reduce the number of people calling you on 2-month timelines and your customer gets useful information about planning a wedding that won’t drive them insane. It’s a win-win.
You should also tell your SEO professional any interesting or funny stories about the work that you are doing. Just send over a quick phone call or e-mail and trust them to turn it into good blog and social media posts.
The SEO professional can’t make up stuff that makes you and your business personal and human. You’re the only one who can provide that.
About the Author:
Carmen Rane Hudson is the Content Writer and Social Media Manager for TVS Internet Marketing, a local SEO and internet marketing company that helps small business owners get more visibility and sales online.